American Joe’s Sausage Rolls

Logo / Brand Language / Print / Digital / Social / Spatial

Joe is a music aficionado, food and flavour obsessive and is neither conventional nor traditional. As a genuine Anglo-American brand we represented Joe as an all-American, superhero punk of sausage rolls.

We combined classic Americana with a UK grunge aesthetic and punked-out the iconic USA flag colours into ‘Rave Pink’ and ‘Midnight Blue’.

In a world of “rustic” and “artisan”, American Joe’s tears through the brown paper and string rule book to deliver a hard-hitting punch of in-your-face flavour.