Ethos, Energy, Enthusiasm

BEE DUB MOVE is the culmination of the profession, influences and ethos of Ben Walker, a personal trainer and fitness guru based in Brighton. Ben is a measured and precise trainer with a persona to match. The BEE DUB MOVE brand embodies the energy, enthusiasm and aesthetic that Ben’s clients bring to his classes and sessions every day.


We Created

Logo / Brand / Art Direction / Animation / Copywriting

I couldn’t be happier with the branding work that PLUK Studio did for me. Chris and the team did a great job of transforming my values and aspirations into a tangible and outstanding brand presence. It perfectly reflects the different aspects of my personality, client aspiration and vision that I was after!

Ben Walker, Founder and Personal Trainer

We took influence from retro typographic styling and popular culture from bygone eras and combined this with current trends to produce a language that has a nostalgic, modern aesthetic.

Through the fusion of a retro and modern styles, we created a variety of energetic and diverse patterns that hit notes of 90’s pop-chic and 80’s futurism. We combined it with impactful typography that has with a street-style aesthetic to drop that unmistakable neon cyber-punk vibe

Bring it

Ben asked us to reflect the spirit and energy of his clients and vision in a Cyber Punk inspired, high octane, urban aesthetic that doesn’t hold back or apologise for its outright commitment to movement, energy and fitness. Good luck to Ben and his super dedicated clients!

Please get in touch if you like what you see & hear.

Back to projects