BRGTN Apparel

Brand Language / Art Direction / Print / Digital / Social 

Brighton start-up accessory and apparel brand ‘BRGTN’ approached PLUK to help create a premium brand and increase their social media presence.

The photographic art direction captured the ‘people of Brighton’ adorning the iconic BRGTN sunglasses and accessories whilst in their natural habitat. These photographs where used for their social media and brand promotion.

An online shop was designed and built. Printed pieces were created including a look-book, business cards, posters and stickers.

Outdoor + Retail

Merchandise + Promotional

Social media + Digital + Website